Why do some products thrive while others fall short? Why do people connect with certain solutions but ignore others?

My role is to guide, support, and co-create with you, ensuring that your ideas don’t just get built—they thrive.

Collaborating with early-stage startups and founders, product developers and growth-focused teams overcome technical hurdles, turning bold ideas into scalable, market-ready solutions.

2024

Led research and development for oddsense, refining algorithms and optimising strategies, successfully transitioning the proof of concept into a production MVP, and achieving positive live records of intended impact.

2024

Fulfilled a personal ambition to work in the automotive industry by contributing to ITW's initiatives, delivering impactful solutions with lasting value over 3+ years.

2024

2x featured on Coroflot for exceptional contributions to design and innovative product development.

2023

Led a diverse global team to drive the development of Listena ACR, and overcoming the challenge of aligning cross-cultural collaboration to deliver a prioritized product roadmap and solutions for the music industry.

2022

Contributed to the cultural revitalization of Crite Park by shaping a community-centered vision that honors Allan Rohan Crite’s legacy, fostering inclusivity, and celebrating South End’s artistic heritage. To date; raised $900,000 in grants and private donations.

RECOMMENDATIONS

PROJECTS

ITW AUTOMOTIVE COMMERCIAL DESIGN | Mar 2022 - Jan 2025

This effort unified the capabilities of 19 divisions under a single brand, showcasing the business's engineered fastening solutions and components for the automotive market. Focused on aligning the brand’s messaging, elevating the value proposition, and presenting an expansive view of its solutions and capabilities. The project emphasized precision in industrial design and production, fostering stronger customer engagement and alignment with ITW’s innovation-driven ethos.

SKALOO PRODUCT DEVELOPMENT | 2024

Developed algorithms and logic to assess content sensitivity, enabling parents to make informed decisions about children’s digital media. The platform emphasizes on safety, quality, and trust by providing actionable insights to guide content selection. Collaborated with local partners to design and deploy intuitive tools tailored to parents’ needs. This initiative aims to foster a secure and confident digital environment for families, with ongoing development to expand its global impact.

LISTENA 1.0 AND 2.0 PRODUCT DEVELOPMENT | Jan 2020 - Sep 2024

An ACR solution - SaaS product catering to both B2B and B2C audiences. The project aimed to unlock value from unaccounted creative work (music) consumed via local broadcast media, such as radio and TV.

oddsense.io TECH STARTUP | 2019 - Present (volutneering)

Conceptualized and developed oddsense, a platform leveraging data analysis to provide actionable insights for sports betting enthusiasts. Directed the system architecture, algorithm design, and product development. oddsense aims to empowers users to make informed choices while fostering a responsible and strategic approach to sports betting.

WHERE I'VE MADE AN IMPACT:

  • AUTOMOTIVE

  • MANUFACTURING

  • TECHNOLOGY

  • ENTERTAINMENT

  • BLOCKCHAIN

  • CONSUMER GOODS

  • MUSIC INSIGHTS

  • CLIMATE AND SUSTAINABILITY

  • COMMUNITY

"The products we create do more than solve problems—they shape our perceptions, our decisions, and how we interact with the world."

2024

Led research and development for oddsense, refining algorithms and optimising strategies, successfully transitioning the proof of concept into a production MVP, and achieving positive live records of intended impact.

2024

Fulfilled a personal ambition to work in the automotive industry by contributing to ITW's initiatives, delivering impactful solutions with lasting value over 3+ years.

2024

2x featured on Coroflot for exceptional contributions to design and innovative product development.

2023

Led a diverse global team to drive the development of Listena ACR, and overcoming the challenge of aligning cross-cultural collaboration to deliver a prioritized product roadmap and solutions for the music industry.

2022

Contributed to the cultural revitalization of Crite Park by shaping a community-centered vision that honors Allan Rohan Crite’s legacy, fostering inclusivity, and celebrating South End’s artistic heritage. To date; raised $900,000 in grants and private donations.

RECOMMENDATIONS